Overview
Swell is a cargo shipping brand built around the spirit of the sea.
It stands for trust, strength, and smooth deliver, like the ocean swells that keep things moving, Swell helps cargo travel safely and steadily across the world by making the shipping process clear and reliable.
Research
I looked into the shipping world, its needs and challenges, and drew inspiration straight from the ocean- steady, powerful, always in motion. From that came Swell’s core values: reliability, strength, a deep link to the sea, and clarity.
logomark
The whale symbolizes strength, stability, and protection, moving gracefully through the vast ocean. This reflects how Swell transports cargo with confidence and care.
logotype
The whale symbolizes strength, stability, and protection, moving gracefully through the vast ocean. This reflects how Swell transports cargo with confidence and care.
typography
Colors
